With avocado toasts taking over the freakin' world and other trendy morning eats following in suit, sometimes it feels like cereal is a thing of the past. Alas, we deeply disagree. If you're wondering why, it's because there are cereals out there that call themselves breakfast when they're really just a one way ticket to Dessert Land. General Mills' Sugar Cookie Toast Crunch is one of those—and it's making a comeback. If you couldn't tell we're excited AF about it.
Food blogger Cerealously Net was first to share with the snack-loving world that the beloved cereal would be coming back in time for the holiday season. For the uninitiated, think of this morning treat as sugar cookies meeting graham crackers, then doused in flaky vanilla icing. YUM. We haven't seen Sugar Cookie Toast Crunch on shelves since its brief stint in 2015. In the cereal world, the OG Cinnamon Toast Crunch is already held to such high standards, but this might top it.
Food Instagrammer Junk Banter also posted that the new cereal was coming back and thanked the "sweet Sugar Cookie Jesus" for its return. They also added, "If you haven’t been following me long enough, this cereal has been my obsession and I still have an open, decaying box from 2015 because I just haven’t been able to let go. It’s the only product I’ve ever rated 100 out of 10, which feels low to me as I write this today. For me this is also proof that if you Tweet and torment a company like @generalmills and assemble an Army of sugar cookie activists to do the same, you can eventually get whatever you want."
We can't wait to get our hands on a box of those sugary little squares because again, not much beats having an excuse to eat delicious cookies soaked in milk for breakfast.
