After months of speculation (and a few stores officially opening as such), Dunkin' Donuts announced on Tuesday its no longer Dunkin' Donuts. They're just...Dunkin'.
The "Donuts" drop "officially puts the company on a first-name basis with customers," a press release explained. "The change will take place in January 2019." That means that come 2019, all the DD packaging and ads you know and love will just read "Dunkin'."
Really leaning into the whole "first-name basis" thing was this follow-up tweet from the donut giant: "After 68 years of America running on Dunkin’, we're moving to a first-name basis. Excited to be #BFFstatus with you all."
Die-hard Dunkin' fans (and the webz in general) are readying themselves for the blowback. Others can't believe this is a thing people are extremely upset about.
It also begs the question: what will people who've grown accustomed to saying "Need me some DD" going to do now? They can't just run around saying—I mean, they could, but—OK. Everyone just go back to enjoying donuts and not worrying about this, OK?
