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Subway launched its famous $5 footlong deal in 2004, and accompanied it with a jingle that has stayed in America’s heads for years. But the discount was controversial—and starting this month, it won’t be available everywhere.
The company’s CEO, Trevor Haynes, told USA Today franchise owners will now have the option to offer the $5 footlong deal or to get rid of it entirely. So that means only certain restaurants will offer the deal starting this month. And since franchisees weren’t happy about it in the first place, chances are good it’ll be hard to find the deal in most locations.
Subway raised the price of its 12-inch subs by $1 in 2016, but brought back the $5 deal earlier this year, Money reports. That angered franchise owners, who said the discount wasn’t financially sustainable, and 400 of them signed a petition against the promotion. Because of that backlash, the decision to sell certain subs for $5 will be up to the franchisee going forward.
Restaurants in different areas already offer different deals; for example, you can get a six-inch sub for $3.99 in San Francisco. The company is also testing out new options like spicy chicken, paninis, and regional sandwiches like a California Club and an Italian Grinder. And some local owners might decide to still offer the $5 footlong—only for certain sandwiches, or certain days of the week. You’ll just have to call your local Subway to find out.
