UPDATE: September 17, 2018 at 11:00 a.m.
If you've been awaiting the drop of White Chocolate Peanut M&M's, your time has officially come. After announcing the upcoming product back in May, the new candies finally arrived in stores this weekend. You can find them in single serve bags, share size bags, and sharing stand-up pouches, which come with nearly 10 ounces of candy.
ORIGINAL POST: May 18, 2018 at 5:01 p.m.
Here's a conversation starter for your next party: Ask people how they feel about white chocolate. The super-sweet cocoa incites rage in some and fierce defensiveness in others. But despite the love-hate relationship, candy-makers are jumping aboard the white chocolate train, dipping their beloved candies in the stuff.
M&M's joined the club last year when the brand launched White Chocolate M&M's. Though a lot of the limited-time flavors are white chocolate-based — like Strawberry Shortcake and Pumpkin Pie — it was the first time the classic candy had come out with a plain white chocolate coating. Now, M&M's is expanding the line. This fall, White Chocolate Peanut M&M's are hitting shelves.
Apparently, white chocolate-lovers are more vocal than people who prefer dark or milk. "We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors," brand director Allison Miazga-Bedrick revealed in a press release. The candies themselves won't look any different than Milk Chocolate Peanut M&M's. They'll be coated in the signature colorful shells.
Look for them come fall in three sizes: a single packet, one for "sharing", and a super-big, zip-up pack. If you can't wait until then, shop all your other favorite white chocolate candies below.