When it comes to Starburst, there's one color that rules them all, no question. The pink chewy candy has become so popular it's sparked its own memes, becoming more than a treat — it's a state of mind. It inspired the brand to launch all-pink packages of Starburst last year, which flew off store shelves so quickly it made executives rethink the sweet. It wasn't a state of mind; it's a lifestyle. Today, they're taking things one step further with the launch of a pink Starburst clothing line.
This isn't a bunch of logos slapped into boxy Hanes tees. Starburst tapped Project Runway season 15 winner Erin Robertson to design the line, which includes a pastel pink sweatshirt emblazoned with "I am a pink Starburst" across it, tees with the sentiment embroidered on the chest, and a denim jacket featuring a pair of lips biting the candy.
“To be referred to as a pink Starburst is something special, and we continue to see people share the 'I am a pink Starburst' meme," said Senior Associate Brand Manager Audrey Arbeeny in a statement. "We wanted to bring that reference to life offline for our fans."
The line also features a pop-art-inspired scarf, as well as a "You are a pink Starburst" neon sign, which glows bright pink, obviously.
You can check out the whole line, and shop until your bank account begs for mercy, at youareapinkstarburst.com.
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