Unless you've been living under a rock the last few years, you've undoubtedly noticed the onslaught of rosé products flooding stores, Instagrams, and Bachelor watch parties. As the rosé all day mantra took off, Rosé wine gave way to rosé-flavored sparkling water, boozy rosé seltzer, rosé cider, and now, rosé vodka.
Hangar 1 was first on the scene, and this week, Three Olives followed suit. Unlike Hangar 1's version, which blends vodka and wine, Three Olives Rosé uses a vodka base with natural flavors to give it a pink hue and rosé-like taste, without mixing in actual wine. The scent is more rosé than vodka, which we appreciate, and Three Olives recommends sipping it with soda water or mixed into a frosé (they've got recipes on their website!).
That it's vodka rather than a vodka-wine mix gives it an added benefit of fewer carbs than straight wine, something that made actress Busy Phillips a fan of the drink. At a launch party for the new vodka, Phillips joked that her beloved rosé was making her fat (her words, not ours!), so she cut herself off. Now that Three Olives' drink exists, she plans to drink it all summer. We're right there with ya, girl.
Along with Phillips, the liquor brand has Betches on board, the satirical blog-turned-media brand run by Aleen Kuperman, Samantha Fishbein, and Jordana Abraham. Betches and Three Olives collaborated on merchandise, like cheeky tumblers and a comfy muscle tank subtly advertising the new drink, available for purchase on the Betches website.
BUY NOW Vodka and Rosé Tank Top, $32; betches
Three Olives Rosé vodka is available now nationwide, and comes in a 750mL bottle for $17.99. Find it alongside other Instagrammable Three Olives vodka flavors, like Loopy, Tartz, and Espresso.
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