16 Wine Subscriptions That Are Worth Every Penny
Step away from the bottom shelf for once.

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If you love wine and rewarding yourself, we know exactly what you need in your life: a wine subscription. Delivered on a monthly, quarterly, or other regularly timed basis, there are companies with clubs that provide you with wine and plenty of other perks.
A quality wine subscription service is great for wine novices since “you don't need to waste time guessing what you don't know about,” says Devin Reed, a sommelier and president and founder of 59Wines. “A well-curated box will satisfy your curiosity for different wines and help you identify what you like and don't like pretty quickly.” Plus, it can even give seasoned wine drinkers access to “different styles of wines that may not be readily available where they live," adds sommelier and wine educator Lucia Palm. Think varietals like orange wine, natural wine, and biodynamic wines, she says.
You can choose between services that send out wines exclusively from California or from regions all over the world, in mini or full-size bottles, and more. Some will make the best picks for you, while others will allow you to weigh in on your selections. Oh, and did we mention these sets of the best red, white, sparkling and other varietals make the perfect gifts for fellow wine-os?
Our Top Picks for the Best Wine Subscriptions of 2024
How we picked the best wine subscription boxes and clubs
Whether you’re a trained sommelier or just wading into the world of wine, you should select a service that checks all of the boxes. From trending natural wines to convenient canned options, there is a lot to explore based on your specific preferences. We weighed the variety of wines offered, delivery frequency, how much wine you get per order, and members-only perks to make our final decisions about the 16 best wine subscriptions.
Read on to learn about how you can get your new favorite wine delivered right to your door with the 16 best wine subscriptions. And if you're more into winding down with a hot cup of tea or even a little candy, rest assured that there are subscription boxes for those, too.
Pros
Fun quiz
Bottle discounts
No membership fees
Cons
Limited customer reviews to sift through
There aren't fine wine options
For those who want to discover wines on a budget, Winc is for you. New members can snag four bottles for less than $30, and after that, each quartet is $60 per month. You'll start by completing a quiz about your taste preferences (like your favorite foods, flavors, and wine regions) and every time you taste a new wine, you get the chance to rate it, which helps the company’s wine experts hone in on what you really like.
While Sommelier Erin Swain notes that these wines don't fall in the fine wine category for experienced wine drinkers, she recommends this service for beginners since there is still a "diverse selection of different styles of wines that are affordable." Each bottle in a four-pack averages about $15 per head, and members also get credits to secure discounts on singular bottles, which you can add to your monthly boxes.
- Types of wine: Red, white, rosé, and sparkling
- Number of bottles: Four
- Frequency of delivery: Monthly
Classic Series Membership

Pros
Wine club pioneer
Range of sizes
Beautiful delivery box
Cons
Online chats unavailable
The oldest mail-to-order wine club in America, Wine of the Month Club has been shipping bottles since 1972. It offers a range of shipment sizes (from two bottles up to 12 per month). Plus, there are nine different subscription options— including those for more seasoned palates like the Limited Edition and Vintners' series, which includes a red and white selection from classic to under-rated wine regions from around the globe.
Orders are processed within one to two business days after submission, and they usually arrive between three to seven weekdays depending on your zip code. While you can cancel your subscription altogether, you can't do so until after your first three shipments. Prices start at $29.96 a month for two bottles.
- Types of wine: Red and white
- Number of bottles: Two to 12
- Frequency of delivery: Monthly, every other month, or every third month
Pros
No fees or commitments
You are able to cancel anytime
Customized shipments available
Cons
Only available in 36 states
By organic wine company Kind of Wild, their Club Wild subscription service is great for novices and wine enthusiasts alike, says Swain. "They have cool varieties from around the world, like Grüner Vetliner from Austria, South African Sauvignon Blanc, Montepulciano d'Abruzzo, and Malbec from Argentina, so they have options from all over at a great everyday price point for entertaining (around $24 a bottle!)," she adds.
Every time you drink Kind of Wild wines, you are also contributing to "their mission and commitment to working to help save the planet," says Swain. Their wines are made with organic grapes and sustainable farming practices, including the use of natural waters free of chemicals. The team also donates at least one percent of their annual revenue in addition to any donations customers provide to their environmental partner foundations. Plus, a tree is planted every time they receive an order.
Their service includes a “Subscribe & Save” feature that marks down the organic wine shipments by 23 percent. And while their wine service distributes to only 36 states as of now, their team is working to expand to all 50.
- Types of wine: Organic wines
- Number of bottles: Six
- Frequency of delivery: Quarterly, bi-monthly, or monthly.
Pros
Good for small households
Several canned wine varieties to choose from
Cons
No bottles available
If you’re partial to canned wine, consider this subscription box, filled with best-selling dry varieties like pinot noir, rosé, and sparkling sauvignon blanc. Maker sources its wines from diverse, small-batch California producers with organic and sustainable farming practices to continue amplifying underrepresented voices in the world of wine. Before each wine makes the cut, it goes through a vetting process with the Can Club customer panel, consisting of regular wine drinkers, and their industry panel of wine professionals.
The team selects its final batch of wines based on the vintage (year), varietal (grape type), and typically a specific vineyard where the grapes are grown. Each can includes information about each wine producer and their region.
You can either join the 12-Can Wine Club (equivalent to four bottles) every three months, which starts at $97 per quarter, or the 24-Can Wine Club (totaling eight bottles) every three months for $124. No matter which membership you choose, you'll get at least a 10 percent discount, early access to new wines, free shipping, and event and tasting invites.
- Types of wine: Dry wines
- Number of bottles: 12 or 24
- Frequency of delivery: Quarterly
Pros
Great deal for new members
Customizable
Steep discounts compared to retail
Cons
Wines are not certified organic
Firstleaf has wineries in Napa and Sonoma County, California and Washington, and more than 150,000 wine club members. Maybe the coolest part about this club? You see exactly how much you’re saving compared to buying the same bottle from a wine shop—and Firstleaf prices tend to be about half the cost of retail. Their team also aims to take the "hit or miss" experience out of picking wine by sampling over 10,000 of the best wines from around the world.
From there, they'll help match you with bottles via a quiz, which includes questions about the food and flavors you like and don't like. Additionally, your curated recommendations are also based on your feedback of several specific types of wines (like sweet rieslings or oaky California chardonnays). If you still don't end up liking your bottle, the customer-focused service will provide Firstleaf credit for 100 percent of the price of the bottle. Plus, there are no contracts or cancellation fees. As an added perk, new users get a six-bottle box for under $50.
- Types of wine: Red, white, and rosé
- Number of bottles: Six
- Frequency of delivery: Every two to 12 weeks
Pros
Health- and sustainability-minded options
Curated bundles
Cons
Have to fill out log-in info before entering the site
Everything on Thrive Market’s site is meant to be clean, even the wine. You can tailor your wine haul to include bottles that are organic, pesticide-free, low in sulfur, biodynamic, or have no added sugar or sweetener—including from small wine producers.
You can get started with Thrive’s curated bundles of red, whites, roses and sparkling wines, which includes a Member Favorites selection and new bundles curated every season by Master Sommelier Josh Nadel. Nadel notes that each shipment is transparent, telling you all about the wine's origin from its farmers to ingredients. Plus, wine pros will love how you can even select wines bundles based on the region. Bundles begin at $81 for six bottles. Keep in mind that you will need to add any bundle to your cart each time, as they are not a recurring subscription. But, you will enjoy 10 percent off your shipment every time.
- Types of wine: Red, white, rosé, and sparkling
- Number of bottles: Six
- Frequency of delivery: Seasonally
Pros
Great for cheese lovers
Date night-worthy
Cons
Small wine delivery
No need to run out to the grocery store to find the perfect snack pairings for you wine. All of the wine that’s part of this subscription box is Harry & David’s own, but it changes monthly. From January through December (or beginning whenever you opt in), you’ll get a new bottle paired with one of the gourmet food retailer’s exclusive cheeses like aged white cheddar or blue cheese. Think of it as your monthly excuse to throw a dinner party—or have a date night at home. You can also easily ship boxes to other people. Simply add the gifts to your cart, enter an address for each item, and customize arrival dates and any messaging. Prices start at $115 for three months.
- Types of wine: Red, white, and rosé
- Number of bottles: 1
- Frequency of delivery: Monthly for three, six, or 12 months
Pros
Female-founded
Credits for full-sized bottles
Cons
Limited wine variety
Founders Erica Davis and Catherine Carter started The Sip in an effort to make testing Champagne a little easier and more affordable. For $55 per box, you’ll get two to three mini bottles of Champagne or sparkling wine sent to your doorstep every other month.
Many bottles are from Champagne producers or regions you don’t know, but The Sip also includes classic standbys like Veuve Clicquot and Moët. Regular subscribers earn credits to spend on full-sized bottles.
Best of all? By subscribing to The Sip, you’ll be supporting a female-owned wine company in a male-dominated industry.
When you sign up for an annual subscription, you'll get a free initiation packet, $75 credit towards full-size bottles, $30 in savings each year, and box customization. Bi-monthly boxes also get a free initiation, along with $10 credit towards full-size bottles, and flexibility to skip any month without a full-year commitment.
- Types of wine: Champagne and other sparkling wines
- Number of bottles: Three 187mL pours or 1 half bottle and 1 187mL pour
- Frequency of delivery: Every other month
Pros
Interactive quiz
Ability to make swaps
Wide variety of wines available
Cons
Have to change from monthly delivery frequency in account settings or by contacting Wine Concierge
Bright Cellars is another quiz-forward wine subscription company. You’re asked a number of questions, which cover everything from your candy preferences to your inclination towards reds or whites. The algorithm then chooses four bottles for you, but don't worry, you’re allowed to make some swaps. The entire site is curated by master sommeliers and viticultural experts, so you know you're choosing from the best of the best. With over 600,000 five-star reviews, customers are raving about the curated options available to them. The $80 per month price tag gets you four bottles each shipment, although you can purchase your first order for $45.
- Types of wine: Red, white, rosé, and sparkling
- Number of bottles: Four, six, or 12
- Frequency of delivery: Monthly
Pros
Option to skip shipments
Global artisan wines
second shipment includes a free wine accessory gift
Cons
Unable to select wines
Wine Insiders not only has individual bottles for purchase, but also has the Wine Insiders Club. To offer top-rated wines at affordable rates, the team partners directly with wineries in the most popular regions to cut out price markups. As a member, you'll get a shipment of 12 wines every 12 weeks. While you can't select which wines you receive, you have the option to choose a box of reds, whites, or a mix of both. You'll get tasting notes with each shipment, including on profiles, serving tips, and pairings. Plus, your second shipment will come with a free professional corkscrew set. Valued at $60, the set includes a geared corkscrew, foil cutter, wine collar, wine pourer, wine stopper, and spare screw all housed inside a sleek wooden case.
- Types of wine: Red, white, or a mix
- Number of bottles: 12
- Frequency of delivery: Every 12 weeks
Pros
Supports independent wine makers
Access to early releases
Cons
Limited shipping to some states
This subscription works a bit differently than normal wine clubs in that you’re more of an investor than a customer. When you sign up with NakedWines.com as an “angel,” you pledge to donate $40 every month to independent winemakers. As a thank you, you can use that $40 in your “Naked piggy bank” on any wines, including the service's variety of red, white, sparkling, rosé, and dessert vinos. Plus, you’re given up to 60 percent off all orders and free samples. From 2008 to date, Naked Wines has invested in over 159 independent winemakers across 14 countries.
The model's conceit is that it benefits both consumers and winemakers. Consumers get high-quality bottles at cut-out-the-middleman-prices, while winemakers get to make a real living. "This guarantees the wine will be of higher quality and made with more care," notes Palm. It's the perfect gift for the connoisseur in your life.
- Types of wine: Red, white, sparkling, rosé, and dessert
- Number of bottles: As many as you can buy with your Naked piggy bank cash
- Frequency of delivery: Whenever you order
Pros
Obscure varieties
Focus on education
Approachable
Cons
Organic wines unavailable
On the hunt for some good discounts? Check out Wine Awesomeness's wine club, which starts at $49 for three bottles every month. No matter the tier you choose, you'll get access to your own personal wine cellar and exclusive markdowns as a member. The bottles come with descriptions of the wine and winemaker, plus food-pairing suggestions. You can either choose the wines you want in your box or let the company do it for you based on your preferences, and on the 25th of every month, new wines become available to preview or swap into your account before the next shipment goes out. Your first box and every box to follow will ship within two business days.
- Types of wine: Red, white, or a mix
- Number of bottles: 3, 6, or 12
- Frequency of delivery: Monthly, or every two or three months
Pros
Lots of options
Award-winning wines
Customizable delivery schedule
Cons
Don't offer organic wines
Looking for a personalized experience? This wine subscription box is for you. Cellars Wine Club has a dozen different wine clubs you can opt into on Cellars’ site to fit your budget or taste. With all the customization options available, Swain considers this the perfect pick for advanced and intermediate wine aficionados who know their way around a bottle of wine. "I love that they customize so you can design a box that is important to you, whether it’s top scored wines, or an in depth varietal comparison," she says.
Do keep in mind that this service "does not offer niche wines like organic, biodynamic, and other trendy wines like natural," so if those are what you're looking for, this may not be the best wine subscription service for you. However, you can choose a club that focuses on 90-point wines, imported wines, sparkling wines, or sweet wines—the list goes on. And the tailor-made offerings don't stop there. You can choose how many shipments you want, how often you want them (monthly, every two months, or quarterly), and when you want your subscription to begin. Prices begin at two bottles a month for $49.
- Types of wine: Red, white, sparking, and sweet
- Number of bottles: Two to 12
- Frequency of delivery: Monthly, every other month, or every third month
Pros
Expert-recommended selections
Unique tasting style
Can pause shipments
Cons
Don't currently offer gift memberships
If you're willing to splurge on wines selected by trained sommeliers, Palm suggests SommSelect. Helmed by Editorial Director David Lynch, a James Beard Award-winning writer and sommelier, SommSelect offers wines from sustainable, family-owned producers and different packages.
Options include a starter pack of four bottles ($99/month), a six-bottle pack ($199/month), a six-bottle pack of only reds ($220/month), and a “Blind 6” option ($220/month) featuring six bottles wrapped in black tissue paper so you can have a blind tasting. In each bottle, you'll also get the origin story of the wine itself, so wine fans can learn about the regions, varieties, and producers. Each club package ships the following week after the billing date via standard ground shipping methods.
- Types of wine: Red, white, and “the occasional sparkler”
- Number of bottles: Four or six
- Frequency of delivery: Monthly
Pros
Small-batch wine offerings
Rare natural wine offerings
Cons
Doesn't include main stream wines
Unrooted is an amazing wine subscription service for anyone who loves natural wine and supporting small-batch vineyards. According to Swain, it's ideal for "adventurous palates," thanks to its vast offering of reds, whites, oranges, carbonics, and biodynamics. "These wines tend to be cloudy, funky, vibrant, and interesting—never the same with each vintage," she adds.
Shipments include four bottles of natural wines for $119 every month or eight bottles for $218 every other month, along with pairing ideas and handmade tasting notes for each wine. Plus, the team also features monthly wine themes, fun trivia, and tips on how to properly sniff and sip wines like a certified sommelier.
Since these won't include main stream bottles of vino, Swain recommends this service for those who truly like natural wines instead of those learning basic flavor profiles.
- Types of wine: Red, white, and mixed wines
- Number of bottles: Four or eight
- Frequency of delivery: Monthly or every other month
Pros
Surprise monthly themes
Sommelier-led virtual tasting videos
Cons
Tube-style wine shipments
Don't want to commit to full bottles at once? Vinebox ensures you can skip the trip to Napa and enjoy stellar by-the-glass tastings for $79 from the comfort of home. Each subscription box comes with six hand-selected European wines preserved in glass tubes, and can be delivered on a monthly, three month, or six month basis.
The boxes also come with a scannable QR code to access sommelier-led virtual tasting videos for the ultimate experience. "These mini tasting videos include aroma and flavor guidance, history and context about the specific region of the world that each wine comes from, facts about the producers, and pairing suggestions," says Buckler. Plus, there are surprises each month like tasting notes and food pairing suggestions that are "fun and differentiated."
"Wine tastings don't have to feel stuffy and unapproachable," she adds. "For instance, sometimes Vinebox will say that a wine smells like a hike in the woods, or would pair well with a bag of chips at a park picnic."
Thanks to the versatile wine selection and tips included in each shipment, this service is a great choice for people itching to nail down their favorite wines. "These monthly subscription collections help members learn over time more about their own wine preferences so that they are better equipped to shop for or ask for exactly what they like when at a wine shop or restaurant, equipped with wine terminology to describe their preferences," says Buckler.
Each subscription will ship the first week of the month.
- Types of wine: Red and white (typically three of each)
- Number of bottles: Six 100mL bottles
- Frequency of delivery: Monthly, every three months, or every six months
How Much Does A Wine Subscription Cost?

There is quite a range, especially because some wine subscriptions send you one bottle, while others can ship out 12 at a time. From our list, you can expect to pay anywhere from $40 to $260 (or more, depending on the frequency of delivery). Prices tend to go up when there are sommelier-suggested picks, cheese pairings, and more "extras" that provide additional expertise and/or entertainment.
Are Wine Subscriptions A Good Deal?

Most wine subscriptions are made to help you save a significant amount on the best bottles around the world. By working directly with wineries, wine subscriptions like Firstleaf can even share how much money you're saving in the process. Other boxes, however, are curated to provide a unique gift or special activity for the recipient. With these factors in mind, you should seek out options that highlight cost-effectiveness if you want to prioritize scoring a good deal.
What To Look For In The Best Wine Subscriptions

Wine types: Since many wineries offer white only, red only, or mixed shipments, Herwaldt says to cater your wine subscription to your palate. For example, if you don't like Champagne, consider an all-red wine delivery!
New to the wine world? “A wine beginner should go with a wine subscription that ships simple, easy drinking wines,” says Palm. On the other hand, “someone who is very knowledgeable about wine would do better with a service that is more geared towards sommeliers, wine professionals, and wine advocates.”
Number of bottles: Wine box shipments can include anywhere from one to 12 bottles. For those who don’t want to drink as much wine, consider a smaller delivery so you have time to sip on each one. Planning a party? A bigger case will leave you with plenty to serve your guests.
Delivery frequency: Wine subscription boxes typically have monthly deliveries. While some offer more options, like quarterly, annual, or biannual shipments, simply choose a delivery based on how much wine you actually want to drink. “Personally, I prefer wine clubs that ship quarterly because I found monthly shipments to be just too much wine,” says Herwaldt.
Membership perks: Herwaldt recommends checking out the benefits that come with being a wine club member. “A lot of wineries allow you to come taste at the property for free when you’re a member,” she says. “I used to have my own wine club with about 30 members, and I hosted online zoom tastings where the members could come learn about the wines, build community, and even meet the winemakers themselves.”
Cost: Don’t forget about your budget. Look for subscriptions at an affordable cost to you. Pro tip: “keep an eye out for services with clear and easy terms that allow you to easily stop a delivery if you have too much wine that you haven't drank,” Reed adds.
Meet The Experts

Lucia Palm is a sommelier, wine educator, and content creator.
Devin Reed is a sommelier, president, and founder of 59Wines.
Casleah Herwaldt is a sommelier and founder of By The Stem.
Erin Swain is a sommelier, mixologist, and wine educator.
Brielle Buckler is a sommelier and founder of Viva La Vino wine tastings.

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