<p>"When we started Liddabit, our foundation was the candy bars. We never planned on doing a sea salt caramel. 'It's been done,' we said. 'We don't want to step on anyone's toes,' we said. 'Boring,' we said. Well, one messed-up batch of Snacker caramel sprinkled with salt, and we changed our tune. The Sea Salt Caramel has since become our best seller, and we remain humble and quiet. (Our mouths are too full of this caramel to talk, anyway.)"</p>
Rachel Been