The first Poosh product has landed. Kourtney Kardashian's lifestyle blog, which launched in early April, added its first buyable item to the site this week in the form of a Vital Proteins collaboration.
"I wanted our first collaboration to be something that I’m really proud of and truly believe in," Kourtney wrote on Poosh. "I’ve been taking Vital Proteins’ collagen every day for years, so this partnership was a natural fit."
There are two immensely Instagrammable products available: one meant for the morning and the second for night. Both are made with collagen, which is said to help with nail and hair growth and keeping your skin healthy. The morning powder, Blueberry and Lemon Collagen Vibes, contains Vitamin C, hyaluronic acid, and amla fruit and should be mixed into a cold liquid. The Pink Moon Milk Collagen Latte powder contains melatonin and ashwagandha, a stress-reducing adaptogen, to help you "relax and fall asleep easier," Kourtney says. Mix it into hot tea or hot water.
Both products are dairy free and gluten free and can only be found on Poosh. They cost between $44 and $49 for 14 to 20 servings.
In case you're still confused as to what exactly Poosh is, Kourtney cleared it up on The Ellen Show recently.
"Poosh is, as of now, a blog, so it's everything lifestyle that me and my team are into—health and wellness and interiors, mom things, we've been doing some videos. On May 1 we're having our first collab which we did with Vital Proteins."
She says there will be more collabs to come—if I had to guess, I'd say Kendall Jenner's new toothpaste could be on the site soon. Or maybe a Kylie x Poosh lip kit? The Pooshabilities are endless.
