Samantha Caccamise
Senior Editor, Audience Development
Expertise: Social Media, Pop-Culture Moments, Lifestyle Trends
Education: Bachelor's Degree in Business & Marketing from the University at Buffalo
About Me: As the Senior Editor of Audience Development at Delish, Sam leads the brand’s social media team. She focuses on audience insights, content development, and building the relationship between the brand and viewer. Sam joined the team in 2022 and has since overseen the development of Delish’s short-form video program, bringing in nearly 200M views and 15M engagements across Instagram & TikTok. She has led the creation of new social content aimed at increasing the effectiveness of the features and recipes we share across our platforms, growing our social presence by nearly 500k. Sam has also turned focus to optimizing the Delish content for Apple News, raking in over 132M total views in under a year. During her 6 years in social media & marketing, she has led multiple lifestyle, food, CPG, and media brands to successful content strategies and tentpoles. Previously, she was the Social Media Editor at Stylecaster, building out their red-carpet coverage & becoming the face of their viral ‘Celeb Swag-Bag’ reviews. As a Rochester native she swears by a Garbage Plate, considers herself a serial hobbyist (read: a Sagittarius), and knows her most important job is the one of dog mom to Australian Shepherd, Paisley.
